Clear as Mud

The Clear as Mud podcast, launched in 2022, looks at the funny side of bad communication, and the serious implications it has for the media, marketing, industry, government and politics. Clear as Mud calls out breakdowns in communication and try to understand why it’s so hard for people to get their message across.

There are lots of podcasts on the latest digital marketing trends and what’s working well in today’s marketplace, there are plenty of useful lessons to be learned from failure. While there’s so much unhelpful criticism flowing online today, there’s a place for not just being negative but exploring failure and trying to understand what went wrong and how we can all avoid it in the future.

You’ll laugh, you’ll cry, shake your head and maybe even learn something as we explore communication breakdowns. Subscribe at Apple Podcasts or Spotify and check out the episode links below.

Clear as Mud is on a short hiatus while Ray and Lawrence work on a new concept for season 3. In the meantime, Ray was interviewed for radio to talk about LinkedIn's 20th birthday and the buzz topic of the moment, artificial intelligence. With the cooperation of Radio 107.3 2SER, we've reproduced the full interview for a special episode of Clear as Mud.

Podcast

May 21, 2025

Episode 4 – The writer, his lover and the returned Pulitzer

In which we speak with acclaimed writer Mike Sager, who was at Ground Zero for a key moment in the history of fake news – the Janet Cooke Pulitzer Prize scandal. This story has it all: sex, drugs, rock and roll, politics, profanity – and a real-life cameo role for Ray! In this American-themed episode, Ray and Lawrence also discuss how Fox News viewers can be redeemed for $15 an hour, the worst car launch of all time, and America’s stupidest murderer.

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Podcast

May 21, 2025

Episode 3 – Why reality shows conquered TV, how foreign cars conquered the US market, and how hamburgers helped Russian women conquer the World Cup.

In which Ray and Lawrence examine their own failure to communicate through game shows and Hyundai’s Super Bowl triumph, as well as editing fails on Married at First Sight (as if the unedited bits weren’t bad enough!). We uncover Russia’s plot, years before their current invasion, to build their national soccer team by sleeping with the enemy. We also speak with the godfather of reality TV research, Graeme Turner, and try to uncover why so many people like to watch ‘ordinary people’.

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Podcast

June 7, 2024

Episode 1 - Putin, Big Brother, deepfakes and (shock horror) lying politicians

We kick things off by exploring SpecSavers' 'clear as mud' billboard campaign, discussing how deepfakes are influencing modern warfare and fact-checking Australia's Prevaricator-in-Chief. Meanwhile, Orwellian professor Mark Satta describes how Vladimir Putin is mirroring the techniques of the original Big Brother from 1984.

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Podcast

June 7, 2024

Episode 2 - How we learned to love influencers, laughing at death and advertising saves democracy

In which Ray and Lawrence examine how a late-night TV advertising campaign toppled the Pinochet government, why the Australian government thinks it can stop Facebook from running fake celebrity endorsement scam ads and how dancing jellybeans made death likeable. We also speak with influencer scholar (is that a contradiction in terms?) Nataly Levesque to discover why influencers have taken over the world.

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