Title:

Teach Advertising and Marketing With a Sense of Humor: Why (and How to) Be a Funnier and More Effective Advertising & Marketing Educator

Author:

Vince Mitchell, Ray Welling, Rod McCulloch, Stephen Ramocki, Stuart Van Auken, Robert East, Guangping Wang, David “Stormy” Williams, Luz Suplico Jeong, Fred Beard, Nate Fisher, Kishor Vaidya (Editor)